Chair Convergence Review, Chair Screen Australia
In 2011 Glen Boreham, former MD of IBM Australia and New Zealand and the Chair of Screen Australia, was appointed by the Federal Government to chair the Convergence Review. Along with two other committee members, Louise McElvogue and Malcolm Long, Glen’s broad remit was to assess and recommend changes for media regulation in Australia. Thirty-one recommendations were delivered to the Government in March 2012.
If you talk to the marketing
department at a television station, or the
CEO, they will say: “Of course we’ll continue
to make that Australian product, it’s part of our
franchise, it’s part of who we are” but the reality is if
you talk to the Board, who are responsible for driving
a shareholder return, they’ll say: “Just explain that to
me again? $150,000 to buy a quality overseas product
or $1.5 million to make an Australian product and the
advertising revenue is roughly the same?” The Australian
product might generate a little more revenue, but not
enough to close that gap. So if you’re in the business
move largely to overseas content. That is not a
situation we want to get ourselves into.
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Methodology Australian Content – What’s the value?
Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review
The contents of the free web app plus:
Australia at a glance: 5 year historical advertising revenues 5 year forecast advertising revenues 5 year historical consumer revenues 5 year forecast consumer revenues
Global overview: 5 year historical and 5 year forecast revenues for total E&M market, advertising revenues and consumer revenues
Key global themes
Cross media ownership matrix
Australian content: Perspectives from industry leaders – 7 featured interviews
Segments and special features can also be purchased individually.
Each chapter includes the sector brand map, a list of who owns what brands in the sector.
The contents of the free web app and the premium web app plus::
Segments: Segments contain deeper analysis
and commentary on each sector including additional graphs and tables
Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV
- IPTV Forecasts and commentary on future uptake scenarios
- Mobile commerce An analysis of the current and future landscape in Australia
- Catalogues A data-led look at an underestimated industry