Mark BrittCEO, Mi9
Mark Britt is the CEO of the Mi9 group of companies across Australia and New Zealand, he assumed the role in September 2011. The group includes ninemsn (Australia’s largest content portal reaching over 12 million people each month), Windows Live, Bing, Cudo and investments in iSelect and RateCity. Before being appointed CEO, Mark worked at Microsoft and was a Director on the ninemsn Board.
Online is growing everyday as
an influential and critical medium
in Australia. So if you say Australian
content is an important part of our cultural
fabric, you need to find ways to protect that
as media evolves. We [Mi9] make enormous
investments in Australian content today and we’ll
continue to do that regardless of the regulatory
environment. But as so much of media now is
being captured by global players who don’t
have local investments, the Government
is going to have to find some way to
have them contribute to the health
of the Australian content industry.
To continue reading, please login, or update your access via "Purchase the Web App". The following web app options are available:
Methodology Australian Content – What’s the value?
Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review
The contents of the free web app plus:
Australia at a glance: 5 year historical advertising revenues 5 year forecast advertising revenues 5 year historical consumer revenues 5 year forecast consumer revenues
Global overview: 5 year historical and 5 year forecast revenues for total E&M market, advertising revenues and consumer revenues
Key global themes
Cross media ownership matrix
Australian content: Perspectives from industry leaders – 7 featured interviews
Segments and special features can also be purchased individually.
Each chapter includes the sector brand map, a list of who owns what brands in the sector.
The contents of the free web app and the premium web app plus::
Segments: Segments contain deeper analysis
and commentary on each sector including additional graphs and tables
Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV
- IPTV Forecasts and commentary on future uptake scenarios
- Mobile commerce An analysis of the current and future landscape in Australia
- Catalogues A data-led look at an underestimated industry