Mark Britt
CEO, Mi9

Mark Britt is the CEO of the Mi9 group of companies across Australia and New Zealand, he assumed the role in September 2011. The group includes ninemsn (Australia’s largest content portal reaching over 12 million people each month), Windows Live, Bing, Cudo and investments in iSelect and RateCity. Before being appointed CEO, Mark worked at Microsoft and was a Director on the ninemsn Board.

Online is growing everyday as
an influential and critical medium
in Australia. So if you say Australian
content is an important part of our cultural
fabric, you need to find ways to protect that
as media evolves. We [Mi9] make enormous
investments in Australian content today and we’ll
continue to do that regardless of the regulatory
environment. But as so much of media now is
being captured by global players who don’t
have local investments, the Government
is going to have to find some way to
have them contribute to the health
of the Australian content industry.

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Introduction

Australian total market: 5 year historical revenues 5 year forecast revenues for 11 E&M segments

Methodology Australian Content – What’s the value?

Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review

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Australia at a glance: 5 year historical advertising revenues 5 year forecast advertising revenues 5 year historical consumer revenues 5 year forecast consumer revenues

Global overview: 5 year historical and 5 year forecast revenues for total E&M market, advertising revenues and consumer revenues

Key global themes

Cross media ownership matrix

Australian content: Perspectives from industry leaders – 7 featured interviews

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Each chapter includes the sector brand map, a list of who owns what brands in the sector.

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The contents of the free web app and the premium web app plus::

Segments: Segments contain deeper analysis
and commentary on each sector including additional graphs and tables

Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV

Special features:
  • IPTV Forecasts and commentary on future uptake scenarios

  • Mobile commerce An analysis of the current and future landscape in Australia

  • Catalogues A data-led look at an underestimated industry