Henry Tajer
Executive Chair of Mediabrands and Chair of Media Federation Australia

Henry Tajer is the Executive Chairman of Mediabrands Australia, one of the largest agency groups offering both media and creative services and a subsidiary of the Interpublic Group of Companies (IPG). Henry also chairs the media agencies’ industry association, the influential Media Federation of Australia (MFA).

Over the last few years
[content’s] value has become more
prominent and has risen. Australian
advertisers and the industry that surrounds
advertisers have realised the value of Australian
content in its role to attract and hold the Australian
audience, and for advertisers to convey their
messages around products and services. So,
as content has become more prolific and
as consumption platforms have
continually fragmented, content
is the constant.

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Introduction

Australian total market: 5 year historical revenues 5 year forecast revenues for 11 E&M segments

Methodology Australian Content – What’s the value?

Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review

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The contents of the free web app plus:

Australia at a glance: 5 year historical advertising revenues 5 year forecast advertising revenues 5 year historical consumer revenues 5 year forecast consumer revenues

Global overview: 5 year historical and 5 year forecast revenues for total E&M market, advertising revenues and consumer revenues

Key global themes

Cross media ownership matrix

Australian content: Perspectives from industry leaders – 7 featured interviews

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Each chapter includes the sector brand map, a list of who owns what brands in the sector.

FULL WEB APP – $199

The contents of the free web app and the premium web app plus::

Segments: Segments contain deeper analysis
and commentary on each sector including additional graphs and tables

Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV

Special features:
  • IPTV Forecasts and commentary on future uptake scenarios

  • Mobile commerce An analysis of the current and future landscape in Australia

  • Catalogues A data-led look at an underestimated industry