Jeff Whatcott
Chief Marketing Officer, Brightcove

Jeff Whatcott is the Chief Marketing Officer of Brightcove, a US-based cloud software company specialising in online video solutions for media companies. Brightcove is focusing on the fast-growing Asia-Pacific; in Australia and New Zealand they have over a hundred clients including the ABC and TVNZ.

Online video is not a hobby, it’s now a
real business for these organisations, and
the audiences are at a critical mass where
it’s become an expected part of the consumer
experience around content. If you don’t have
a website with catch-up TV or if you don’t
have apps on mobile devices they view you as an
out of date brand, something no organisation
can afford. That’s the defensive reason; the
offensive reason is that you can actually
grow audiences and grow revenue if you
do this effectively.

To continue reading, please login, or update your access via "Purchase the Web App". The following web app options are available:



Australian total market: 5 year historical revenues 5 year forecast revenues for 11 E&M segments

Methodology Australian Content – What’s the value?

Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review


The contents of the free web app plus:

Australia at a glance: 5 year historical advertising revenues 5 year forecast advertising revenues 5 year historical consumer revenues 5 year forecast consumer revenues

Global overview: 5 year historical and 5 year forecast revenues for total E&M market, advertising revenues and consumer revenues

Key global themes

Cross media ownership matrix

Australian content: Perspectives from industry leaders – 7 featured interviews


Segments and special features can also be purchased individually.

Each chapter includes the sector brand map, a list of who owns what brands in the sector.


The contents of the free web app and the premium web app plus::

Segments: Segments contain deeper analysis
and commentary on each sector including additional graphs and tables

Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV

Special features:
  • IPTV Forecasts and commentary on future uptake scenarios

  • Mobile commerce An analysis of the current and future landscape in Australia

  • Catalogues A data-led look at an underestimated industry