Jeff WhatcottChief Marketing Officer, Brightcove
Jeff Whatcott is the Chief Marketing Officer of Brightcove, a US-based cloud software company specialising in online video solutions for media companies. Brightcove is focusing on the fast-growing Asia-Pacific; in Australia and New Zealand they have over a hundred clients including the ABC and TVNZ.
Online video is not a hobby, it’s now a
real business for these organisations, and
the audiences are at a critical mass where
it’s become an expected part of the consumer
experience around content. If you don’t have
a website with catch-up TV or if you don’t
have apps on mobile devices they view you as an
out of date brand, something no organisation
can afford. That’s the defensive reason; the
offensive reason is that you can actually
grow audiences and grow revenue if you
do this effectively.
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Methodology Australian Content – What’s the value?
Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review
The contents of the free web app plus:
Australia at a glance: 5 year historical advertising revenues 5 year forecast advertising revenues 5 year historical consumer revenues 5 year forecast consumer revenues
Global overview: 5 year historical and 5 year forecast revenues for total E&M market, advertising revenues and consumer revenues
Key global themes
Cross media ownership matrix
Australian content: Perspectives from industry leaders – 7 featured interviews
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Each chapter includes the sector brand map, a list of who owns what brands in the sector.
The contents of the free web app and the premium web app plus::
Segments: Segments contain deeper analysis
and commentary on each sector including additional graphs and tables
Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV
- IPTV Forecasts and commentary on future uptake scenarios
- Mobile commerce An analysis of the current and future landscape in Australia
- Catalogues A data-led look at an underestimated industry