Mobile Commerce

Authors:
Samantha Johnson – PwC, Sydney
Matthew Benwell – PwC, Melbourne
John Yeoman – PwC, Melbourne

Market Definition:

Mobile commerce (m-commerce) is the one or two-way exchange of value facilitated by a mobile device, such as a smart phone or tablet, via wireless or fixed communication networks. It includes the purchase and transfer of money to pay for digital content and physical goods, such as tickets or vouchers, and services including remittances or bills.

M-commerce is the natural evolution of e-commerce using features unique to mobile devices – that is, accessibility, convenience, localisation and personalisation.

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Introduction

Australian total market: 5 year historical revenues 5 year forecast revenues for 11 E&M segments

Methodology Australian Content – What’s the value?

Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review

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Australia at a glance: 5 year historical advertising revenues 5 year forecast advertising revenues 5 year historical consumer revenues 5 year forecast consumer revenues

Global overview: 5 year historical and 5 year forecast revenues for total E&M market, advertising revenues and consumer revenues

Key global themes

Cross media ownership matrix

Australian content: Perspectives from industry leaders – 7 featured interviews

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Each chapter includes the sector brand map, a list of who owns what brands in the sector.

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Segments: Segments contain deeper analysis
and commentary on each sector including additional graphs and tables

Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV

Special features:
  • IPTV Forecasts and commentary on future uptake scenarios

  • Mobile commerce An analysis of the current and future landscape in Australia

  • Catalogues A data-led look at an underestimated industry