Catalogues

Authors:
Megan Brownlow – PwC, Sydney
Emma Goulding – PwC, Sydney

Market Definition:

The catalogue advertising industry consists of advertiser spending on unaddressed advertising material (UAM) delivered to letterboxes which also include leaflets, brochures, samples and flyers.

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Introduction

Australian total market: 5 year historical revenues 5 year forecast revenues for 11 E&M segments

Methodology Australian Content – What’s the value?

Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review

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Australia at a glance: 5 year historical advertising revenues 5 year forecast advertising revenues 5 year historical consumer revenues 5 year forecast consumer revenues

Global overview: 5 year historical and 5 year forecast revenues for total E&M market, advertising revenues and consumer revenues

Key global themes

Cross media ownership matrix

Australian content: Perspectives from industry leaders – 7 featured interviews

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Segments and special features can also be purchased individually.

Each chapter includes the sector brand map, a list of who owns what brands in the sector.

FULL WEB APP – $199

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Segments: Segments contain deeper analysis
and commentary on each sector including additional graphs and tables

Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV

Special features:
  • IPTV Forecasts and commentary on future uptake scenarios

  • Mobile commerce An analysis of the current and future landscape in Australia

  • Catalogues A data-led look at an underestimated industry