Consumer and educational books

Robert Parkes – PwC, Melbourne
Cameron Crouch – PwC, Canberra
Maria Martin – PwC, Sydney

Market Definition:

The Australian book publishing market consists of consumer retail spending on paper and electronic books (e-books), and spending by schools, government agencies and students on educational textbooks in paper and digital formats. Print sales include audio books. Educational revenue excludes spending on supplemental educational or testing materials or administrative software. Professional titles (that is, books for the scientific, medical, technical, legal and financial services industries) are not included in this chapter. All sales are based on sales by Australian companies or subsidiaries.


  • The Australian consumer and educational book market will expand at a 0.1 percent compound annual growth rate (CAGR) from 2012 to 2016.
  • Growth in sales of e-books and overseas publications will reduce sales of traditional books but they will continue to account for the vast majority of consumer sales over the forecast period.
  • Australian e-book sales will grow from $18 million in 2011 to $201 million in 2016, but total spending on domestic and international e-books will likely be three times as much.
  • Publishers will continue to rely on bricks-and-mortar bookstores to connect with readers despite the rise in e-book sales.
  • Funding and platform issues will constrain the growth of electronic educational books.

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