Filmed entertainment

David Patterson – PwC, Melbourne
Michelle Wallace – PwC, Sydney
Scott walsh – PwC, Sydney


Market Definition:

The filmed entertainment market consists of cinema advertising plus consumer spending at the box office and on renting and purchasing home videos in Blu-ray, DVD and VHS formats. It also includes subscription film rental services which deliver DVDs by mail and electronic rental services which enable films to be downloaded via a broadband internet connection.


  • Australia’s filmed entertainment market will decrease at a compound annual growth rate (CAGR) of 1.7 percent from 2011 to reach $2.7 billion by 2016.
  • In 2011, the market decreased by 6.3 percent, due to declines in box office receipts and home video revenue.
  • Cinema advertising in Australia will grow at a projected 3.4 percent compound annual rate to $97 million in 2016 from $82 million in 2011.
  • The major cinema chains continue to digitise their screens, with 35 percent of the nation’s screens now showing digital and 3D films.
  • In 2011, the online DVD subscription and digital downloads market increased by 15.8 percent in light of continuing pressure on internet service providers to more actively police online piracy.

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Australian total market: 5 year historical revenues 5 year forecast revenues for 11 E&M segments

Methodology Australian Content – What’s the value?

Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review


The contents of the free web app plus:

Australia at a glance: 5 year historical advertising revenues 5 year forecast advertising revenues 5 year historical consumer revenues 5 year forecast consumer revenues

Global overview: 5 year historical and 5 year forecast revenues for total E&M market, advertising revenues and consumer revenues

Key global themes

Cross media ownership matrix

Australian content: Perspectives from industry leaders – 7 featured interviews


Segments and special features can also be purchased individually.

Each chapter includes the sector brand map, a list of who owns what brands in the sector.


The contents of the free web app and the premium web app plus::

Segments: Segments contain deeper analysis
and commentary on each sector including additional graphs and tables

Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV

Special features:
  • IPTV Forecasts and commentary on future uptake scenarios

  • Mobile commerce An analysis of the current and future landscape in Australia

  • Catalogues A data-led look at an underestimated industry