Simon Ng – PwC, Sydney
Jeremy Elman – PwC, Sydney
Sue Horlin – PwC, Sydney

Market Definition:

The free-to-air (FTA) or broadcast television market comprises advertising revenues generated by terrestrial TV, less agency commissions and discounts. It excludes advertising on mobile TV and websites, which are covered in the internet chapter. Terrestrial FTA broadcasts are defined as those that can be received through an ordinary TV set, even if viewers can also receive such networks through a cable, satellite or digital terrestrial TV (DTT) service. In certain Asia-Pacific and global territories, revenues include public TV license fees.


  • Advertising revenues for FTA television are expected to increase at a compound annual growth rate (CAGR) of 1.8 percent for the forecast period 2012 to 2016.
  • FTA television revenues are expected to stay strong in the forecast period due to additional viewers and inventory resulting from the digital multi-channels.
  • The regulatory environment governing the FTA sector is expected to change considerably as a result of the Government’s 2011/2012 Convergence Review. Ownership structures and Australian content requirements will be affected.

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Australian total market: 5 year historical revenues 5 year forecast revenues for 11 E&M segments

Methodology Australian Content – What’s the value?

Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review


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Key global themes

Cross media ownership matrix

Australian content: Perspectives from industry leaders – 7 featured interviews


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