Simon Ng – PwC, Sydney
Jeremy Elman – PwC, Sydney
Sue Horlin – PwC, Sydney
The free-to-air (FTA) or broadcast television market comprises advertising revenues generated by terrestrial TV, less agency commissions and discounts. It excludes advertising on mobile TV and websites, which are covered in the internet chapter. Terrestrial FTA broadcasts are defined as those that can be received through an ordinary TV set, even if viewers can also receive such networks through a cable, satellite or digital terrestrial TV (DTT) service. In certain Asia-Pacific and global territories, revenues include public TV license fees.
- Advertising revenues for FTA television are expected to increase at a compound annual growth rate (CAGR) of 1.8 percent for the forecast period 2012 to 2016.
- FTA television revenues are expected to stay strong in the forecast period due to additional viewers and inventory resulting from the digital multi-channels.
- The regulatory environment governing the FTA sector is expected to change considerably as a result of the Government’s 2011/2012 Convergence Review. Ownership structures and Australian content requirements will be affected.
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Methodology Australian Content – What’s the value?
Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review
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Australia at a glance: 5 year historical advertising revenues 5 year forecast advertising revenues 5 year historical consumer revenues 5 year forecast consumer revenues
Global overview: 5 year historical and 5 year forecast revenues for total E&M market, advertising revenues and consumer revenues
Key global themes
Cross media ownership matrix
Australian content: Perspectives from industry leaders – 7 featured interviews
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Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV
- IPTV Forecasts and commentary on future uptake scenarios
- Mobile commerce An analysis of the current and future landscape in Australia
- Catalogues A data-led look at an underestimated industry