Luke Domrow – PwC, Sydney
Carol Sweeney – PwC, Sydney
Rod Dring – PwC, Sydney

Market Definition:

The newspaper publishing market consists of spending on daily print newspapers by advertisers and readers and advertising on newspaper websites and mobile sites. Spending by readers includes newsstand purchases and subscriptions as well as payments for newspapers delivered to mobile devices and fees to access online content. Sunday editions of daily papers are included as is advertising in free newspapers.


  • Advertising revenues (print and digital combined) are expected to decrease at a compound annual growth rate (CAGR) of 5.1 percent over the forecast period 2012-16.
  • Circulation revenues (print and digital combined) are expected to decrease by 7.6 percent on average annually over the forecast period 2012-16.
  • Newspaper companies are in the midst of change, at a rate not seen before. They can no longer look at print and digital in isolation. Instead, they are increasingly becoming multimedia organisations delivering news, information and video across multiple platforms to grow audiences.
  • Accurate measurement of digital engagement is becoming increasingly important but as yet there is no universally accepted system in Australia.

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Australian total market: 5 year historical revenues 5 year forecast revenues for 11 E&M segments

Methodology Australian Content – What’s the value?

Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review


The contents of the free web app plus:

Australia at a glance: 5 year historical advertising revenues 5 year forecast advertising revenues 5 year historical consumer revenues 5 year forecast consumer revenues

Global overview: 5 year historical and 5 year forecast revenues for total E&M market, advertising revenues and consumer revenues

Key global themes

Cross media ownership matrix

Australian content: Perspectives from industry leaders – 7 featured interviews


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Each chapter includes the sector brand map, a list of who owns what brands in the sector.


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Segments: Segments contain deeper analysis
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Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV

Special features:
  • IPTV Forecasts and commentary on future uptake scenarios

  • Mobile commerce An analysis of the current and future landscape in Australia

  • Catalogues A data-led look at an underestimated industry