Subscription television

Authors:
Matthew Simpson – PwC,
Sydney Peter Cheng – PwC,
Sydney Derek Ivers – PwC, Sydney

Market Definition:

Subscription television (TV) refers to TV network services broadcast via cable (analogue or digital), satellite or other means and includes the delivery of content over the internet (IPTV) either directly to a TV or via a set-top box. Under this definition IPTV does not include video transmitted ‘over-the-top’ (OTT) such as YouTube or catch-up TV, unless the service is managed to ensure a robust viewer experience. Revenues are generated from sales to consumers of subscriptions for cable, satellite and IPTV services, and from the advertising on subscription TV channels.

Snapshot

  • The subscription TV market will increase at a compound annual growth rate (CAGR) of 6.9 percent to reach $4.7 billion in 2016.
  • Subscription TV consumer spending is expected to grow at a 7.2 percent compound annual rate to reach $4.2 billion in 2016.
  • The subscription TV advertising market will grow at a 4.2 percent compound annual rate to reach $483 million in 2016.
  • New distribution channels such as Microsoft’s Xbox and Telstra’s T-Box will help majority player Foxtel segment and find new markets.
  • Continued investment in quality Australian content will also bolster subscriptions and serve as a differentiator.

To continue reading, please login, or update your access via "Purchase the Web App". The following web app options are available:

FREE WEB APP – $0

Introduction

Australian total market: 5 year historical revenues 5 year forecast revenues for 11 E&M segments

Methodology Australian Content – What’s the value?

Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review

+
PREMIUM WEB APP – $99

The contents of the free web app plus:

Australia at a glance: 5 year historical advertising revenues 5 year forecast advertising revenues 5 year historical consumer revenues 5 year forecast consumer revenues

Global overview: 5 year historical and 5 year forecast revenues for total E&M market, advertising revenues and consumer revenues

Key global themes

Cross media ownership matrix

Australian content: Perspectives from industry leaders – 7 featured interviews

+
SEGMENTS AND SPECIAL FEATURES ADD ONS - $39 each

Segments and special features can also be purchased individually.

Each chapter includes the sector brand map, a list of who owns what brands in the sector.

FULL WEB APP – $199

The contents of the free web app and the premium web app plus::

Segments: Segments contain deeper analysis
and commentary on each sector including additional graphs and tables

Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV

Special features:
  • IPTV Forecasts and commentary on future uptake scenarios

  • Mobile commerce An analysis of the current and future landscape in Australia

  • Catalogues A data-led look at an underestimated industry