Subscription television

Matthew Simpson – PwC,
Sydney Peter Cheng – PwC,
Sydney Derek Ivers – PwC, Sydney

Market Definition:

Subscription television (TV) refers to TV network services broadcast via cable (analogue or digital), satellite or other means and includes the delivery of content over the internet (IPTV) either directly to a TV or via a set-top box. Under this definition IPTV does not include video transmitted ‘over-the-top’ (OTT) such as YouTube or catch-up TV, unless the service is managed to ensure a robust viewer experience. Revenues are generated from sales to consumers of subscriptions for cable, satellite and IPTV services, and from the advertising on subscription TV channels.


  • The subscription TV market will increase at a compound annual growth rate (CAGR) of 6.9 percent to reach $4.7 billion in 2016.
  • Subscription TV consumer spending is expected to grow at a 7.2 percent compound annual rate to reach $4.2 billion in 2016.
  • The subscription TV advertising market will grow at a 4.2 percent compound annual rate to reach $483 million in 2016.
  • New distribution channels such as Microsoft’s Xbox and Telstra’s T-Box will help majority player Foxtel segment and find new markets.
  • Continued investment in quality Australian content will also bolster subscriptions and serve as a differentiator.

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