Australian entertainment and media: at a glanceDownload data file (Excel)
Review of 2011
Total Australian entertainment and media spending grew by 3.8 percent in 2011, compared to a growth of 5.5 percent globally, and down from 4.2 percent in 2010.
Australia’s bouncing back from the global economic crisis was due largely to our consumer spending market which rose by 5.3 percent in 2011 primarily driven by stronger than expected results in internet and subscription TV. Respectively they achieved growth of 14.9 percent and 17.7 percent.
In contrast, advertising in entertainment and media grew by a meagre 1.6 percent in 2011. The best performing sectors were internet and out-of-home, respectively achieving growth of 17.5 percent and 3.7 percent.
The next five years
PwC expects Australia’s total entertainment and media market to grow at a 4.1 percent compound annual growth rate from to reach $38.2 billion in 2016.
Consumer spending continues to dominate the entertainment and media market and is expected to grow to $24.1 billion by 2016, a compound annual growth rate of 4.9 percent. Advertising spending is expected to reach $14.1 billion by 2016, a compound annual growth rate of 2.8 percent.
Internet access spending represents a third of all consumer spending however we expect slowing growth as the market gets larger and nears saturation. Outside of internet, the largest shift in share is experienced by filmed entertainment, decreasing from a 15.2 percent share in 2011 to an 10.8 percent share of consumer spending in 2016.
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Methodology Australian Content – What’s the value?
Perspectives from industry leaders – Interview with Glen Boreham, Chair of the Convergence Review
The contents of the free web app plus:
Australia at a glance: 5 year historical advertising revenues 5 year forecast advertising revenues 5 year historical consumer revenues 5 year forecast consumer revenues
Global overview: 5 year historical and 5 year forecast revenues for total E&M market, advertising revenues and consumer revenues
Key global themes
Cross media ownership matrix
Australian content: Perspectives from industry leaders – 7 featured interviews
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Each chapter includes the sector brand map, a list of who owns what brands in the sector.
The contents of the free web app and the premium web app plus::
Segments: Segments contain deeper analysis
and commentary on each sector including additional graphs and tables
Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV
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